Caterpillar Brand Activation

Caterpillar Inc. approached our team with a desire to showcase their brand, capabilities, and incredible machines in a tradeshow environment. I met the challenge by designing a three-sided pyramidal form with abstracted mountain-like ridges and layers. Each of the three sides serves as a canvas, where projection-mapped content tells the story of Caterpillar’s innovation and success. Ring-shaped rigging above suspends custom-designed graphic banners and a high-resolution display that syncs with the pyramidal form below.